How can you engage customers with custom perfume boxes??
For every brand or business, the crucial element to get success is to gain new customers and keep their old customers. Competition in the market is getting tougher and every brand is trying hard to be at the top. But the important element that most of the brands overlook is the product's packaging. Companies usually have more focus on giving a quality product to their customers but brands should know that beautiful products come in great packaging. It is an easy strategy to attract new customer's attention and to keep the interest of potential customers with your product.
Perfume brands should also realize the importance of perfume packaging in gaining most customer's interest. By investing your time and money in perfume packaging, you can make your product a success. Engaging your customers with custom perfume boxes is an easy way to build your brand and to expand your customer circle. Here are some tips on how can you involve customers with your product on very first interaction.
First Impression Counts
A well thought out design is the first step towards engaging your customers with packaging. Perfumes packaged custom boxes can make your brand and product unique. It can make an impact on retailers and customers. Customers will look at your product in detail if it succeeds in making the long lasting first impression. So, it is necessary to make every bit of your box memorable. With different customization options, make every touch of customer’s experience memorable.
Convenience with unique style
Customers will love to have something unique and exceptional. Try to be unique with the style and shape of the perfume box but don't overlook customer's convenience. Nowadays, people prefer to have products that are exceptional and easy to use. Shoppers will attract a uniquely shaped box but it is hard to open or handle or to place on the shelf, it will only result in disappointment. Always keep your customers in mind while designing your packaging.
Reinforce branding
Make sure to create a relation to your box design with your brand. If the perfume box will show off your brand personality, customers will take more interest in your products. You can make your packaging easily recognizable by the use of consistent colors, graphics, and fonts. If you don’t want consistency, a logo and brand name will be enough to reinforce branding with custom perfume boxes. Telling customers who are behind a particular product can help you to boost sales of other products as well.
Communicate with your packaging
How more customers engage with your products depends on how effectively you communicate with your packages. When customers are scanning the shelves for a particular brand, they always stop on a product which gives them enough information in the first look. Try to add all necessary information on your perfume boxes to tell customers why they should buy this product, what are the advantages of the product and what precautions they need. Make your customer's perfume boxes to act like a silent salesman.
Add value to images and graphics
Added visual appeal of the packaging is always a key to get customer’s attention. Nice graphics, patterns, and artwork will influence customer's perception of the product in a positive way. Give your customers a glimpse of the inside with product’s image to please them. Placement of the image also plays its role in catching customer's eye. Make sure to place images and graphic on the perfume box where that are likely to have most visibility. Make an extra effort to make your boxes standout with graphics and images.
Have multiple calls to actions
A call to action is always crucial to encourage customers for taking necessary actions. It can be any line or phrase that trigger customer’s feeling and emotions. Depending on the size of the box, you can have many calls to actions to maximize customer's attention towards your product. Add phrases like "Buy one get one free" or "Get discount on other offers" will help you to increase your sales. You can also call to action for your social media handles like “Like or follow us” or “Join our community”.
Making the unboxing perfect
Make the unboxing experience of your customers memorable to engage them with your product even after purchase. There are number of things that you can use to make the unboxing perfect. For a special, you should think of make the unboxing custom branded. First of all, the opening of custom boxes with different kind of flaps can make customers excited. Other than it, fillers, offer cards, stickers, personal notes or small gifts can help in making unboxing worth to share.
There are unlimited possible ways that can make your perfume packaging perfect. But the most important is to engage customers with your product and packaged box. Choose Custom Packaging pro to get perfect custom perfume boxes to increase loyalty, sales, and profit for your brand.
Perfume brands should also realize the importance of perfume packaging in gaining most customer's interest. By investing your time and money in perfume packaging, you can make your product a success. Engaging your customers with custom perfume boxes is an easy way to build your brand and to expand your customer circle. Here are some tips on how can you involve customers with your product on very first interaction.
First Impression Counts
A well thought out design is the first step towards engaging your customers with packaging. Perfumes packaged custom boxes can make your brand and product unique. It can make an impact on retailers and customers. Customers will look at your product in detail if it succeeds in making the long lasting first impression. So, it is necessary to make every bit of your box memorable. With different customization options, make every touch of customer’s experience memorable.
Convenience with unique style
Customers will love to have something unique and exceptional. Try to be unique with the style and shape of the perfume box but don't overlook customer's convenience. Nowadays, people prefer to have products that are exceptional and easy to use. Shoppers will attract a uniquely shaped box but it is hard to open or handle or to place on the shelf, it will only result in disappointment. Always keep your customers in mind while designing your packaging.
Reinforce branding
Make sure to create a relation to your box design with your brand. If the perfume box will show off your brand personality, customers will take more interest in your products. You can make your packaging easily recognizable by the use of consistent colors, graphics, and fonts. If you don’t want consistency, a logo and brand name will be enough to reinforce branding with custom perfume boxes. Telling customers who are behind a particular product can help you to boost sales of other products as well.
Communicate with your packaging
How more customers engage with your products depends on how effectively you communicate with your packages. When customers are scanning the shelves for a particular brand, they always stop on a product which gives them enough information in the first look. Try to add all necessary information on your perfume boxes to tell customers why they should buy this product, what are the advantages of the product and what precautions they need. Make your customer's perfume boxes to act like a silent salesman.
Add value to images and graphics
Added visual appeal of the packaging is always a key to get customer’s attention. Nice graphics, patterns, and artwork will influence customer's perception of the product in a positive way. Give your customers a glimpse of the inside with product’s image to please them. Placement of the image also plays its role in catching customer's eye. Make sure to place images and graphic on the perfume box where that are likely to have most visibility. Make an extra effort to make your boxes standout with graphics and images.
Have multiple calls to actions
A call to action is always crucial to encourage customers for taking necessary actions. It can be any line or phrase that trigger customer’s feeling and emotions. Depending on the size of the box, you can have many calls to actions to maximize customer's attention towards your product. Add phrases like "Buy one get one free" or "Get discount on other offers" will help you to increase your sales. You can also call to action for your social media handles like “Like or follow us” or “Join our community”.
Making the unboxing perfect
Make the unboxing experience of your customers memorable to engage them with your product even after purchase. There are number of things that you can use to make the unboxing perfect. For a special, you should think of make the unboxing custom branded. First of all, the opening of custom boxes with different kind of flaps can make customers excited. Other than it, fillers, offer cards, stickers, personal notes or small gifts can help in making unboxing worth to share.
There are unlimited possible ways that can make your perfume packaging perfect. But the most important is to engage customers with your product and packaged box. Choose Custom Packaging pro to get perfect custom perfume boxes to increase loyalty, sales, and profit for your brand.